As the name implies, this is about getting up close and personal with her one-on-one outside of the context of her usual routine. The change in setting helps give her a bit of distance and perspective from the details of her life. This helps you and your team to get to know her as a person, not just a consumer.
To ensure your BrandDate™ is a great one, we do the planning, work with your team on ways to build instant rapport when you meet, and create insight-generating “table topics” to get to key human truths in a relaxed, out-of-her-routine setting. Imagine a dinner party, shopping excursion or happy hour.
Asking insight-provoking questions is the key to getting her to open up and share, and we’ll guide you on the best way to generate them.