This takes the classic scavenger hunt concept and leverages it’s power of exploration. Reading about women’s shopping behavior, packaging test results or her experience with your service only gives you part of the story—and certainly not the most insightful part. With Insight Scavenger Hunts ™ we construct a mission for your team with a cultivated list of key “insight topics” to gather. The Insight Scavenger Hunt™ gets you and your team out of the office and into the “real world” where women eat, work, shop, play and relax. This gives you insight on the context of her life that no research report ever could.
Cherri doesn’t stop seeking and listening until she comes across authentic insight.”
Vice President / Youth Insights
C & R Research